Pricing
A retainer, scoped to what the business needs — not an hourly clock.
Engagement tiers
Three tiers, each scoped by ownership, not a rate card.
Advisor
One focus area
Owners who need senior direction on a single priority — growth, retention, or reporting — without full ownership of the whole revenue picture.
Start the conversationMost common
Fractional Executive
Full growth + retention ownership
Owners ready to hand off both sides of the revenue equation to one person who treats them as a single problem.
Start the conversationGrowth + Team
Full ownership + hiring/managing staff, AI tool implementation
Owners who need growth and retention owned end to end, including direct leadership of the staff who execute it and the tooling that supports them.
Start the conversationEvery tier is billed as a flat monthly retainer, not an hourly rate. What it actually costs depends on the scope of the work, the size and complexity of the business, and how many hours a month it takes to move the numbers — which is exactly what the first conversation is for.
Entry offer
The Business Review Diagnostic
A structured, paid diagnostic — not free consulting. Over two weeks, it maps where your growth and retention numbers actually stand, where the gap is between what you're seeing and what's possible, and what a full engagement would prioritize first.
This is never offered for free. It’s a paid, structured engagement — not a free consulting call dressed up as a sales pitch. The free 45-minute business review exists to find out if the diagnostic is worth doing; the diagnostic itself is where the real work starts.
A flat, fixed fee — quoted upfront, before you commit to anything else.
2-week engagement
- A full review of current acquisition, conversion, and retention data
- A structured gap analysis across growth and retention, not just one or the other
- A written diagnostic report with prioritized recommendations
- A working session to walk through findings and next steps
If you sign on for a retainer within 30 days of the diagnostic, its fee is credited toward your first month.
Mini case studies
Sample engagement structure.
Anonymized examples showing how engagements are structured — one each from the three industries with the most engagement history so far. This section will be updated with real case studies as they're completed.
Landscape design & build
Turning one-time installs into a maintenance book
Challenge — Strong install pipeline, almost no maintenance contract attachment on completed design/build jobs.
Approach — Built a structured maintenance offer into the close of every design/build job, plus a seasonal renewal cadence for the resulting contracts.
Result — Maintenance contract attachment rate improved within two seasons.
Healthcare practice
Turning one-time visits into enrolled care plans
Challenge — Steady stream of new-patient visits, but almost no conversion into ongoing care plans or membership programs.
Approach — Built a structured care-plan offer into the close of every new-patient visit, plus a re-engagement cadence for lapsed patients.
Result — Care-plan enrollment became a meaningful share of new-patient conversions within two quarters.
B2B SaaS
Closing the leak between trial and renewal
Challenge — Healthy trial signups, but activation and first-renewal numbers were tracked separately from acquisition spend — nobody could see the real payback period.
Approach — Built a combined acquisition-to-renewal dashboard and an AI-assisted onboarding-risk score to flag accounts likely to churn before their first renewal.
Result — First-renewal rate improved and CAC payback period shortened within two quarters.
Questions
Common questions before the first call.
An agency is built to execute — run the ads, build the site, produce the content. This is built to decide: what should be built, in what order, and why. Execution still gets staffed or subcontracted as needed, but the accountability for whether it's actually working stays in one place.
Ready to see where the gap actually is?
The diagnostic is the fastest way to find out.