Industries

What this looks like, industry by industry.

The underlying growth-and-retention math is the same everywhere. Below are the industries this applies to today — from the ones with the longest track record to the newest additions.

Pick your industry

Same underlying pattern, different applications.

Acquisition and retention are the same problem viewed from two angles, no matter what the business sells. Each page below shows what that looks like in practice.

Home & Outdoor Services

Landscape, lawn care, hardscape, and the trades around them.

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Healthcare Practices

Dental, med spa, physical therapy, chiropractic, and similar patient-facing practices.

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B2B SaaS

Subscription software businesses past initial product-market fit.

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Professional & Financial Services

Accounting, financial advisory, and consulting firms built on retainers and relationships.

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Real Estate & Property Management

Property management and real estate service firms where recurring fees are the whole business model.

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Don't see your industry?

The pattern isn't industry-specific — if you're running a service business without a system for turning customers into repeat revenue, this applies to you too.